LuLu, the largest hypermarket chain in the Middle East, launched the annual Egyptian-themed food festival “Taste of Egypt” across its stores in the UAE.

The week-long fest features various offers on different product categories from 19th to 25th February 2019.

In partnership with EgyptAir, LuLu will be giving away 10 tickets to Cairo in a raffle promo, where customers can get an entry coupon for every AED 50 purchase.

The launch event was inaugurated by H.E Sherif Elbidewy, ambassador of the Arab Republic of Egypt, at LuLu Hypermarket Mushrif Mall, Abu Dhabi, in the presence of LuLu Hypermarket Regional Director Abu Dhabi Abubaker TP, Regional Manager Ajay Kumar, Commercial Manager Mohamad Shajith, and Operations Manager Kevin Cunningham, along with other top officials and government authorities.

Speaking on the occasion, Abubaker TP said: “Over the years of serving diverse nationalities, we have mastered customising our offerings that suit the distinct cuisines and lifestyle preferences of the UAE’s cosmopolitan population. “Taste of Egypt” is a special event that showcases the traditional flavours, culture and quality produce, which are well loved by people all over the world. Our Egyptian sourcing offices and food processing units have helped us be successful in guaranteeing non-stop supply at the most competitive prices all year round.”

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From olives to cheeses, fruits, and freshly caught fish, LuLu’s product selection in different categories will highlight an authentic Egyptian shopping experience that brings delight to any feast. Besides the fresh produce and other packed and ready-to-eat food products, delicious offerings, such as Arabic sweets, Egyptian dishes, like kushary and mahshi, and premium pickles, are also made available.

Elbidewy said: “This is a great initiative by LuLu in showcasing the rich culture and food heritage of Egypt. I am extremely delighted by the range and quality of products Lulu has imported for this promotion and I am sure these products will be highly appreciated not only by Egyptian nationals, but also the local and other expat communities residing here.”

With over 160 stores operating worldwide, LuLu has continuously been exerting its greatest efforts to provide and sustain the supply of global products at the best rates. With the excellent combination of high-quality offerings and organised logistics system, LuLu remains to be the favourite shopping destination in the UAE when it comes to a broader selection of international products. (PR)